Witney News - Tourism spending growth despite flooding

Witney - A view from Church Green

Advertisements

Tourism spending growth despite flooding

Latest figures show tourism-related spending in West Oxfordshire rose to over £224 million in 2007, despite extreme summer flooding in the District.

A study by Tourism South East shows that tourism-related expenditure – for example, accommodation costs, food and drink, and entry fees to venues and attractions – rose from £221.4 million in 2006 to £224.6 million in 2007. There were almost 3.7 million visitors to the District in 2007, including day trippers and people who stayed overnight or longer.

Tourism plays an important role in West Oxfordshire’s economy and the District Council supports the sector through investment in tourism services and development, and operating Visitor Information Centres in Burford, Witney and Woodstock.

The Council also works to promote the District and runs a website, www.oxfordshirecotswolds.org, containing information about events and attractions and an online accommodation booking service, as well as producing a visitor guide, attractions guide and other specialised publications.

Cllr Hilary Biles, Cabinet Member for Leisure, Tourism and Health, said: “Although the rise in tourism-related spending in 2007 represented only a 1% growth, the District experienced severe flooding in July that year and this impacted significantly on the tourism sector during what is traditionally its busiest time of year. The Council increased marketing activity significantly to help the sector through this difficult time and we are pleased that the official figures show this increase.

“In the current economic climate the tourism industry, like all sectors, is facing further difficulties and the Council will support businesses and organisations through these pressing times.”

The Council is participating in Tourism South East’s ‘Winning in Recession’ campaign – running across the South East to promote and support the tourism industry – and hopes this will help to raise the profile of West Oxfordshire.

Local tourism businesses wanting further information or advice can contact the Council’s Tourism team on 01993 861563.

Posted : 11/02/2009 11:38:17

Other recent Witney news items


Council tax one of the lowest in the country

Sound investment and efficient operation have meant West Oxfordshire District Council is once again able to charge the second lowest council tax in England. The Council has set a three per cent in...[more]


Bin collections resume after snow

Bin collections in West Oxfordshire have resumed today (Monday 5 March). Despite facing challenging conditions last week, West Oxfordshire District Council’s contractor, Ubico Ltd, managed to comp...[more]


Bin collections cancelled Friday and Saturday

Please be aware that there will be no bin collections in West Oxfordshire on Friday and Saturday (2 and 3 March). Ubico Ltd, our waste contractor, will continue to monitor the weather conditions a...[more]


To view the full Witney Blog, click here