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Heavenly Oxfordshire Cotswolds feature on primetime TV

The Oxfordshire Cotswolds has been chosen as the only destination in England to feature in a Channel Five programme about holiday hotspots.

Channel Five's 'Holiday: Heaven on Earth' programme showcases the world's best travel experiences with top tips on how to find off-the-track adventures and local hidden gems.

Oxfordshire Cotswolds was chosen due to its rich heritage and natural beauty combined with the bustling market towns surrounding it.

West Oxfordshire District Council's tourism team worked closely with the producers of the show and Sarah Siese, author of the books that accompany the series, to ensure that viewers get a true flavour of experiencing the Oxfordshire Cotswolds.

Tourism Services Manager Hayley Beer said: “Tourism plays a major role in the local economy and the Council is committed to supporting the industry. Being featured on national television is a great way to encourage more people to come to the Oxfordshire Cotswolds and find out what a wonderful place it is to visit.”

“During these tough economic times, many people are looking for an enjoyable break on a manageable budget and our district offers that.”

The Oxfordshire Cotswolds is already popular with tourists, attracting over 4 million visitors every year. Tourism is worth an estimated £255.4m to the local economy, supporting the equivalent of 4,800 full-time jobs.

The Oxfordshire Cotswolds episode will be shown on Thursday 17 April at 7pm on Channel 5. For more information visit: http://www.channel5.com/shows/holiday-heaven-on-earth

The District Council is also currently working with VisitBritain TV to promote its Oxfordshire Cotswolds DVD which is currently generating significant traffic. To view the preview visit www.visitbritain.tv

Posted : 17/04/2012 18:48:49

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